Earthbath Rebrand

Visual Identity
Packaging Design
Retail Application

An improved and more sustainable relaunch for Earthbath’s pet grooming line that is designed with love for the environment and pets. The refreshed product line is created to enhance a user’s experience by using form and color to evoke emotion while promoting sustainability.




Key Attributes
Friendly, Modern, Playful, Honest, Natural, Efficient
 


Logo
Inspired by snouts and tails, the logo reflects the gesture of a tail through its round and pointed terminals. The snout to the right of the wordmark resembles a dog snout and a seedling sprouting from the ground, representing Earthbath’s commitment to all-natural ingredients.


Typography
The typography reflects the round nature of bubbles. Drawing inspiration from a dog’s fluffy fur, the edges of the typeface are roughened to give off the feeling of their fur. 



Color Palette
Captivated by the unique personalities of dogs, the color palette emphasizes the bold and bright energy that each dog possesses. The colors are carefully chosen to reflect the vibrant spirit and individuality of each dog.




Full Family Lineup
I was inspired by the shape of bones and their strong relation to dogs. Each form resembles a dog bone seen from various angles to pique interest and create a unique one-handed operation. Additionally, the shampoo and conditioner bottle design are carefully crafted to prevent slipping out of the hands, ensuring ease of use for pet owners and a comfortable experience for their furry companions.



Retail Display
The retail environment in a pet store can be challenging to navigate with so many products competing for attention. To make it easier for pet owners to find the product, I designed the point of purchase with simplicity in mind, showcasing the simplicity and purpose of the products.





Website and Social Media
Utilizing the illustrations, I extended the brand onto the website and Instagram grid. The website provides users with an immersive experience where they can learn more about our brand and shop for products online. The Instagram grid serves as a platform to promote the products and engage with the audience. 



Refill System
Since 5% of plastic gets recycled, to reimagine sustainability, a refill system is introduced where users keep the existing bottle, buy the solid refills, drop them into the bottle, add water, and shake it until it’s ready to be used for the next bath.




One of the most influential parts of the process was to understand how important it is to take care of pets. It’s a bonding experience filled with joy and fun shared between a pet and their parent through the friendly packaging.